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Seminars

Make the most of the free seminars on the Start Tech Stage at Shropshire Business Festival 2026.

Free seminars at Shropshire Business Festival

1:15pm - 1:45pm How To Properly Promote Your Business on TV & Radio - Chas Watkin & Peter Pilsner

1:15pm - 1:45pm How To Properly Promote Your Business on TV & Radio - Chas Watkin & Peter Pilsner

Former BBC journalists Peter Plisner and Chas Watkin share their insights on how to promote your business on TV and radio - and how to handle media interviews, even with the most combative interviewers.

They’ll share their vast experience to help you get the most out of any media opportunities you can generate.

2:15pm - 2:45pm Why is AI like Teenage Sex? - Ian Groves, Start Tech

2:15pm - 2:45pm Why is AI like Teenage Sex? - Ian Groves, Start Tech

Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they're doing it. 

In 15 minutes, Ian will dispel myths and discuss what AI really means to organisations in 2026.

2:15pm - 2:45pm From Hype to Hack: AI Reality and the Anatomy of a Cyber Attack - Lewis Hardie, Start Tech

2:15pm - 2:45pm From Hype to Hack: AI Reality and the Anatomy of a Cyber Attack - Lewis Hardie, Start Tech

What does a real cyber attack look like from the inside? Lewis will spend 15 minutes analysing a real cyber-attack, how they got in, the damage it caused, and how it could have been prevented.

3pm - 3:30pm How To Make Your Marketing Budgets Go Further - Leigh Buttrey, Clear

3pm - 3:30pm How To Make Your Marketing Budgets Go Further - Leigh Buttrey, Clear

Learn how to get higher quality leads, stop wasting budget, choose the right channels, and use tracking and AI to make every pound work harder in 2026. 

4pm - 4:30pm Your Business is Always For Sale - Dave Courteen, Mosaic Spa & Health Clubs

4pm - 4:30pm Your Business is Always For Sale - Dave Courteen, Mosaic Spa & Health Clubs

Straight out of College, Dave founded Mosaic in 1987, with a fellow graduate and close friend. Together, they grew the business from a one site, three staff operation into a multi-site contract management business employing over 450 staff and with an annual turnover in excess of £10million.

In 2011, Mosaic acquired its first freehold standalone health club and day spa when it bought The Shrewsbury Club out of administration. The Shrewsbury Club was sold to David Lloyd in September 2024.

4:45pm - 5:15pm 5 Ways to Build Influence Beyond Your Title - Helen Spencer, WR Partners

4:45pm - 5:15pm 5 Ways to Build Influence Beyond Your Title - Helen Spencer, WR Partners

There was a time when leadership influence came automatically with a title. But today, positional authority is no longer enough. Teams are more informed, talent has more options, and credibility must be earned daily. In this new era of business, long-term success belongs to leaders who understand one fundamental truth: Your title may give you authority,  but only influence gives you sustainability.

5:30pm - 6pm If You Step Away For 30 Days, Does Your Business Stall or Scale? - Simon Adcock, The Founder Trap (TM) Closed Session

5:30pm - 6pm If You Step Away For 30 Days, Does Your Business Stall or Scale? - Simon Adcock, The Founder Trap (TM) Closed Session

Simon will reveal the reason growth feels heavy, and the single biggest constraint holding your business back, in this insightful Founder Trap (TM) session. Book your free tickets via our ticketing link.